EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, where deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To comba

Banner ads are a ubiquitous form of online advertising that frequently appear at the top of web pages. These visual advertisements display textual content to attract potential customers. Banner ads are known for their wide reach and ability to effectively promote products or services. They frequently incorporate appealing designs and persuasive cal